Bentley Fortune

2020: Bentley Fortune – Operations & Marketing Manager

Challenge: Bentley Fortune needed strong business development foundations. There wasn’t a set structure in place to establish various roles for employees, the business plan needed work, the brand wasn’t 100% clear, and there was little documentation on the business.

15X Business Hacker’s Solution: We assisted CEO Will Fortune with the total restructure of the Bentley Fortune business and brand.

• –  Consulted on
  • –  Inventory Management
  • –  Business & Brand Development
  • –  Business Foundation & Credit Development
  • –  Management, Operations, Processes, & Policies
• –  Created
  • –  Business plan
  • –  Expansion Plan
  • –  Website Redesign and Brand Ambassador Program Launch
  • –  Marketing Road Maps
  • –  CRM System for Customer Service
• –  Assisted with
  • –  Process Design & Management
  • –  Employee Onboarding & Training

Results: We continue to work with this team to build new processes and systems. The brand is now running

with a 50% increase in productivity with more clarity around goals and improved customer experience for every shopper.