2020: Bentley Fortune – Operations & Marketing Manager
Challenge: Bentley Fortune needed strong business development foundations. There wasn’t a set structure in place to establish various roles for employees, the business plan needed work, the brand wasn’t 100% clear, and there was little documentation on the business.
15X Business Hacker’s Solution: We assisted CEO Will Fortune with the total restructure of the Bentley Fortune business and brand.
- – Consulted on
- – Inventory Management
- – Business & Brand Development
- – Business Foundation & Credit Development
- – Management, Operations, Processes, & Policies
- – Created
- – Business plan
- – Expansion Plan
- – Website Redesign and Brand Ambassador Program Launch
- – Marketing Road Maps
- – CRM System for Customer Service
- – Assisted with
- – Process Design & Management
- – Employee Onboarding & Training
Results: We continue to work with this team to build new processes and systems. The brand is now running
with a 50% increase in productivity with more clarity around goals and improved customer experience for every shopper.