Direct Mail Retargeting

After they’re done browsing, make sure they think of your brand first.

It’s simple yet powerful: we match lost website visitors to mailable addresses and automatically mail postcards each day. No minimums or contracts, just great results.

Your customers will overlook thousands of digital retargeting ads and hundreds of subscriber emails from all of the websites they visit, including yours…and your competitors’.

With Modern iO’s Direct Mail Retargeting, your brand message has an exponentially greater chance of being seen by your visitors –  it literally lands right in their hands.

Proven success for these markets.

Check out how we’ve helped clients from various industries gain new opportunities from their existing website traffic with our Direct Mail Retargeting programs.


Retail e-commerce gets 10x Return on Ad Spend

Consumer Services

Consumer financial business gets cost-per-lead of $17


Software company has return-to-site rate of 24%


College institution has return-to-site rate of 38%

What is Direct Mail Retargeting?

Direct Mail retargeting is a marketing tactic that combines the strategy of digital retargeting with the proven power of Direct Mail. In other words, instead of digital ads the consumer is retargeted with a postcard in the mail. The primary aim of this approach is to re-engage potential customers who have previously visited your website and interacted with your brand or business online but have not yet made a purchase or taken the desired action.

In Direct Mail Retargeting, businesses track the online behavior of their website visitors, such as browsing products, adding items to the cart, or visiting specific pages. When these potential customers leave the website without converting, the business uses their contact information, such as a physical mailing address, to send them targeted Direct Mail pieces, like brochures, catalogs, or promotional offers.

This is done in an attempt to persuade the customer to revisit the website and complete their purchase or desired action.

How Direct Mail Retargeting works:

We work with you to set up your Modern iO Direct Mail Retargeting program.

1. Qualify your website

Confirm your business has the 3 metrics shared by successful Modern iO clients. What you’re driving are new customers:

Average Order Value = $70+
Customer Lifetime Value = $300+
Monthly Unique Visitors = 3,000+

These aren’t absolutes, but if your website and business look like this model, your program should yield positive Return on Ad Spend for getting a new customer.

2. Enable 1st Party cookie data

We help you enable a 1st-party, cookie-based “tag” that ensures your program is privacy compliant and has the highest Address Match Rates possible.

This means you can accurately connect with more of your lost website visitors without the hiccups and problems of IP-based matching.

3. Target your mailings

Set filters to identify visitors who abandoned carts, visited top-converting pages, visited two or more pages, or live in the geographic areas you want to focus on.

Based on your site and business, we’ll work with you to best set up filters and rules so you can mail to an audience most likely to convert.

4. Create the most effective postcard

The messaging and layout for Direct Mail Retargeting are different – these prospects already visited your site, seen your products or services, and have shown intent.

Focus on the story of why you’re different, and drive them with response triggers and an offer they can’t refuse… and not the same for subscribing to your emails.

We know exactly how to design or guide you to create a card that will drive response.

5. Optimize for best performance

Using the program performance metrics in your Dashboard, we help you evaluate your ongoing results – and optimize any of the key campaign leverage points.

Whether it’s who you target, which pages you target, the story told on your Postcard design, or your offer, we can help you identify what to adjust and develop the right testing strategy to optimize your program’s results.
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