Experiential Marketing Summit 2025
The #1 Conference for Creators of the Brand Experience
EMS is designed to prepare corporate event and trade show marketers for what’s next. Hear from brand-side event executives leading the ultimate three-day conversation. Commiserate with your peers and meet new partners inside our Hall of
Ideas. Address your challenges and find the solutions you need to lead and thrive in the next era of
experiential marketing. If experiential marketers are talking about it, we’re talking about it. Only at EMS.
Who Attends EMS
Even in a volatile business landscape—with all the rules getting rewritten in real-time—nothing beats the power of experiential marketing. The Experiential Marketing Summit has become the event industry’s mega-show for for b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, event technology gurus and more.
What You'll Learn
EMS is the ultimate three-day conversation for event and trade show marketers. How will the industry thrive in the months ahead? What are the world’s leading brands planning for this year and beyond? How will brand experiences change and adapt to a market that’s constantly changing? Everything is on the table at the Experiential Marketing Summit—and you can’t afford to miss it.
Who You'll Learn From
Only at EMS, the brands you know, love and respect are your teachers and mentors. From traditional breakout sessions, to Q&As, to deep-dive workshops, to power panels and keynotes—you’ll get senior-level perspectives on the current experiential marketing landscape and what’s to come next. The Summit delivers the most mission-critical trends, best practices and how-tos available on experiential marketing.
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