At 15X Business Solutions, lead generation is a strategic process, not a commodity. It is the method of identifying, attracting, qualifying, and delivering potential customers who are genuinely interested in a business’s products or services. Rather than focusing on volume alone, our approach prioritizes relevance, intent, and readiness to ensure that each lead has real potential to convert into revenue.

B2B Lead Generation
B2B lead generation focuses on connecting businesses with other businesses by identifying and engaging decision-makers within organizations. These buyers typically include owners, executives, directors, and department leaders who have the authority to approve purchases and vendor relationships.

Consumer-based lead generation targets individuals purchasing for personal or household needs. These buyers are often motivated by urgency, convenience, or immediate problem resolution.

Buying intent lead generation focuses on prospects who are actively signaling readiness to purchase through behaviors such as quote requests, comparisons, and service searches.

Search intent lead generation captures prospects based on the intent behind online searches, focusing on commercial and transactional behavior.

This approach combines consumer targeting with buying and search intent signals to focus outreach on individuals ready to take action.

Data-driven lead targeting uses automation and AI to continuously refine lead quality by learning from engagement and conversion behavior.
